Sales and Marketing Sytems

Sales and marketing departments can benefit from the same powerful features traditionally used by finance departments. Essbase’s multidimensional data structure lends itself to analysis by sales region, by product line, by competitor and just about every other comparison you can think of.

For example, for a magazine publisher MTG built a system that compared current year committed sales to the previous year by industry group, by magazine and by customer. This enabled sales management to take steps to insure customer retention from year to year.

MTG has also implemented systems to forecast sales pipeline, to analyze and generate mailing lists and to do lead source analysis.